An independent premium finance firm looking to modernize their brand and expand on their core values and vision.
Vérité is an established, best-in-class Premium Finance planning company who works with a national network of advisors to help them assist their clients with their unique planning needs. Their need? A new modern yet, institutional brand demonstrating their unique experience and strategies in the Premium Finance space.
THE VÉRITÉ “WHY”
Through our brand discovery exercise, Vérité wanted their message to speak to the opportunity their best-in-class Premium Finance strategies can man to ultra-affluent families. With their access to trusted lender relationships, coupled with their boutique service team and experienced leadership, Vérité seeks to expands what’s possible-both for the advisors they partner with, and ultimately the client families they work with.
NEW MODERN LOGO DESIGN
Vérité wanted to maintain an elegant feel but simplify their logo and create a new logo mark. A rich red color palette coupled with an identifiable logo mark, and elegant sans serif font helped accomplish this.
THE VÉRITÉ PROCESS
One of Vérité’s greatest values was in their time-tested process of helping to analyze, secure, and manage large premium finance cases. To help the end-client better understand this process, we helped Vérité standardize this into six easy-to-remember stages they take the client through to help them expand what’s possible for their family.
Mobile website design placing the Vérité “why” statement at the forefront and expanding upon the firm’s thought leadership and experienced team.
THE PREMIUM FINANCE ACADEMY
Vérité wanted a unique way to highlight their thought leadership and provide education to their national center of influence network. We helped create the Premium Finance Academy, a sub brand for Vérité, dedicated to creating Premium Finance education and awareness.
THE PFA LOGO
In sticking with our theme of education and learning, we created the PFA logo mark to resemble well established and historic college and universities.
THE PFA LIBRARY
What is an educational institution without a learning center? We helped create a knowledge base of educational materials which could be downloaded on the Vérité website.
THE PFA LANDING PAGE
Vérité hosted its inaugural Premium Finance Academy event, hosting insurance advisers from around the country to learn about Premium Finance, its uses with affluent families, and ways they can begin the premium finance discussions with their clients. TDC helped establish the event landing page allowing visitors to learn of the event, its speakers and the hosting firm.