TDC INVESTMENT ADVISORY
A wealth advisory firm specializing nationally in services for high net worth individuals, families, and closely held businesses.
TDC Investment Advisory is a firm with a purpose – to help families be families and provide financial peace of mind. TDC Investment Advisory sought a new website and collateral putting its firm wide focus on family at the forefront.
THE TDC INVESTMENT ADVISORY “WHY”
HELPING FAMILIES BE FAMILIES. STRONGER. CLOSER, AND WISER.®
Through a brand discovery session, TDC Investment Advisory showed an overwhelming commitment and focus to family. Not their services, size, or experience – it was all about helping families better understand how their wealth can be connected to their long-term financial goals and values to create enduring wealth. Helping families be families. Stronger, closer and wiser.® – it’s what TDC Investment Advisory does.
NEW MODERN LOGO DESIGN
At TDC, their commitment is to helping families. It is this commitment that drives them each and every day ultimately driving a re-design of their old logo to something more simple and clean. The logo mark represents family members connected, on the same page. We also changed to a bolder, richer color palette to stand out more.
TDC Marketing created its corporate social media identity by establishing the design of its LinkedIn, Facebook, and Google+ pages, and implementing a content calendar process to posts, both original and third party content with creative design.
A knowledge base consisting of white papers and longer form content designed to meet the branding standards and guidelines of the TDC creative suite. White papers are hosted on the TDC Life website, social media pages, and individual adviser Pulse pages.
PURSUING A BETTER INVESTMENT EXPERIENCE
TDC Investment Advisory sought to create a marketing piece that laid out 10 tenets of its evidence-based investment philosophy. TDC Marketing created a 4 page booklet outlining 10 dimensions TDC Investment Advisory believes every investor should adhere to when Pursuing a Better Investment Experience.