A best-in-class life insurance proactive policy management system in need of a brand refresh.
Proformex is a cutting-edge policy management system for insurance advisers and trustees. They sought a more modern brand image and message, along with marketing collateral and a sleek, responsive website.
THE PROFORMEX “WHY”
PROTECT. INFORM. EXCEED.
Proformex represented a seismic shift in the way life insurance was sold and managed for advisors and trustees. Their mission focused around protecting their clients’ best interests, educating advisers and trustees on a better way to manage policies, and ultimately exceeding their partners expectations. When we broke down their name, protecting, informing, and exceeding are words that jumped out and perfectly summed up it’s company values.
NEW MODERN LOGO DESIGN
As a cutting-edge technology and software company, Proformex needed a more modern, clean look. Their logo mark represents simplifying the complex system of proactive policy management ensuring a clear and direct path to achieve financial goals.
Once Proformex’s brand identity had been built, we sought to create a new sleek, beautiful, mobile responsive website that showcased their technology, experience, and thought leadership.