INSURE YOUR WINE
Custom wine insurance program for the wine collector and enthusiast.
InsureYourWine.com built its program for the many wine collectors who either had no insurance coverage or has policies excluding many common risks associated with storage and protection. They sought an elegant, rich brand that resonated with these collectors.
THE INSUREYOURWINE.COM “WHY”
WINE IS YOUR PASSION. PROTECTING IT IS OURS.
InsureYourWine.com’s mission was very simple. Their passion was insuring the passions of others. It was this simple statement that served as the cornerstone for their tagline “Wine is your passion. Protecting it is ours,” a why statement that says it all.
NEW MODERN LOGO DESIGN
Speaking to the affluent wine collector, InsureYourWine.com was seeking a logo that was both elegant in nature combined with the modern feel of a digital insurance company. TDC created a simple logo mark using a serif font for the elegant, combined with a thin font for its firm name.
TDC Marketing created a brochure designed to help wine collectors understand the various pitfalls typical wine coverages can have and educate them on the InsureYourWine.com program. The goal of the design was to be clean and simple, using plenty of white space with visually stunning wine images that jumped off of the page.